Lately, I’ve been coming across phrases like “Authentically win customers” on the internet. I always have to laugh then! It seems to me that being authentic is only used as a marketing catchphrase these days.
Lt. Duden means to be authentic, to be credible. But we don’t find credibility in any marketing manual. At least I didn’t find it there, neither in my business studies nor in 15 years in business.
Because credibility is first and foremost a relationship with myself. I have to recognize myself as worthy to believe in myself. To trust myself. What I am, what I want and what I can. My beliefs and values. Do I listen to my inner voice? Do I know my inner truth and do I live it, even if it is sometimes uncomfortable? Do I know my goals or do I chase after the goals of others? Am i working for love? Do i work with love?
If I am not credible to myself, then any external credibility is only set up, adapted and appropriated.
It was only in this honesty towards myself that I found the courage and motivation to keep changing. Believing in my truth, my desires and my values, I was able to create new lives for myself again and again: Single parent student, record company boss and founder of Mindful Sessions are just a few of them and many will follow.
You can find out more about why it is so worth being yourself in the new podcast episode „Be yourself. It’s worth it!“